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Forward-thinking match tackleForward-thinking match tackle


Middy International is a well-established UK fishing tackle manufacturer and distributor, with a strong reputation dating back to 1968. They are the designers and manufacturers of tackle and bait products for four brands – Middy, Kodex, Adrenaline and Uni-Team. The company then also distributes its products directly to retailers and wholesalers in the UK and Europe.

Now into their 53rd year, Middy International are looking for a Sales Manager to aid with their ambitious expansion plans. This is an exciting opportunity with a forward thinking company, as they look to strengthen their brands in the UK even further, as well as expand their brands in Europe.

The role will primarily involve managing overall sales, acquiring and growing sales from existing trade accounts, and developing new long-term trade partnerships both in the UK and overseas.

The ideal candidate will:

Due to the company’s plans for expansion in Europe, it would also be advantageous if the candidate can speak basic French.

The ideal candidate will also be based in the East Midlands as regular travel to HQ will be required.

The Sales Manager will report directly to the MD and work in close partnership with the Marketing Manager, while also managing a sales team.

If you believe you are suitable for this role and would like to apply, please send a CV and cover letter for the attention of Mr D K Middleton (MD) by email to

Closing date for applications is 31st May 2021.