On 16th December 2011, Middy announced match ace Craig Butterfield as the new co-ordinator of sponsored anglers. As well as being at the forefront of product design and testing, Lincolnshire-based Craig will be extending the network of Middy sponsored anglers and has already made many additions to the team.

Date of Birth: 10/10/1983

From: Boston, Lincolnshire, UK

Occupation: Team Leader for Metsa Wood (Europe's biggest producer of machined timber), as well as Sponsorships Co-ordinator for Middy. (I'm pretty busy!)

Year Started Angling: I started fishing in 1990 aged seven, first piking and sea fishing and later moved onto general coarse fishing. I started match fishing when I was twelve.

Sponsored by Middy: June 2009

Favourite Commercial Fishery: Westwood Lakes (Lincolnshire)

Favourite Natural Venue: Bargate Drain (Boston), purely because I fished it at every available opportunity when I was growing up, including nearly every day of the summer holidays, so I got to know it quite well!

Favourite Method: Squat fishing

Favourite Middy Item: "The Shock Core Fusion XK55 pole is truly amazing and the best item of Middy tackle I have ever picked up. My favourite smaller item of tackle has to be the Carp Grey pole floats - this range of floats covers nearly all my fishing needs".

Angling Achievements:
- British Pole Champion
- Westwood Lakes Festival Winner (x3)
- Westwood Lakes Biggest Match Weight of the Year (2009, 2010, 2011)
- NFA East Midlands Individual Winner
- Grange Farm Championship Winner
- Boston Winter League Individual Winner
- Ray Smith Memorial Cup Winner

Biggest Match Weight: 168lb 12oz (Westwood Lakes, 2011)

Angling Ambitions: To keep improving as an angler and win as many matches as possible. Like most anglers, I'd love to win one of the big money finals.

In the Media: Craig writes guest blogs for the Match Fishing and Pole Fishing websites - to keep up to date with his latest blogs, follow us on Facebook.

Interests Outside of Angling: I've been doing karate since the age of 5 and I've been lucky enough to travel all over the world fighting for Great Britain. I stopped fighting competitively in 2009 having won five European titles and the world title in 2006. I still train regularly and teach a junior class once a week.

Information correct at 20/02/2012